On Wednesday 14 January 2009 11:50:37 am Dan Gahlinger wrote:
It's a fascinating discussion, especially with
"everything" going this way.
Just exactly how well will the age-old advertising methods work online,
especially with everyone and their brother using things like ad-block?
I'm not sure where it will end up, I suspect it's an indication of a deeper
issue.
Off-topic but perhaps related is TV, look at what's happening with that,
the traditional TV is almost dead. I'm not sure, but my feeling is that the
new US plans to kill analog TV may completely kill TV.
If it's not going to kill it here, it's going to at least injure it
seriously...
I myself could care less in terms of most of the over-the-air stuff we get
coming in here. With a set of rabbit ears, I've not considered either cable
or a dish to be a worthwhile investment in recent years, too much of a
time-sink, and I've got better things to do with what limited funds I have
available.
Other members of the household feel differently about it, but where that ends
up remains to be seen since what we're looking at is a bit more than just
hooking up a converter box, it seems like it's going to need an antenna as
well.
Why have TV when you can stream anything you want any
time you want from
the internet? Where is the place for it, and advertising when you can
download shows for free (or "free") or close to it?
Yep, I have some music streaming as I type this, and just got done watching
some music videos.
Microsoft (and others) plans of a TV set-top box for
internet access
continually fail, and yet, in some ways, that's exactly where we're going,
the computer becomes the entertainment center.
Their plans will definitely fail. Same thing with operating systems, too. I
spent an absurd amount of time yesterday on a service call because of an
attempt at a system restore wasn't working, and although the guy was
receptive to the idea of linux I couldn't go there in that context. All this
because of m$ and their worries about piracy.
a friend of mine has dumped TV (sat/cable, etc), they
setup a NAS device
and stream everything from online to their systems, and their TV's have
rca/coax/digital connectors. with 2 1TB drives of media, and various
systems with NFS mounts for other media.
I know of a number of folks with such setups.
There's no advertising in there at all, no revenue
stream, and no on-going
cost for him to operate (except electricity). surprisingly perhaps, the
reduction in electricity usage is exactly why he did it, he turned off 3
systems in place of the one NAS, which uses 1/3rd power of any of those
systems alone.
Just so.
Someone once predicted the death of "tv" in
the early 21st century, it
feels like we're on the cusp at least.
Yes.
however, my question is, isn't TV a major source
of advertising income,
sales, and revenues? if everything goes this way, what happens to the
market then?
As i said, there's a deeper issue lurking below the surface.
There are going to be some major upheavals in the way that business is done.
The Cluetrain Manifesto (available for free online) points in some
interesting directions. Government trying to maintain the status quo and the
sheer size of some large corporations is only going to prolong things, but
it *will* change and I suspect that we'll be seeing a lot of those changes
happening a lot sooner than most suspect.
We're drifting pretty far off the topic of the list here, though. If anybody
else wants to take up some of this stuff feel free to join me in my "tech
chat" group on yahoo...
From: IanK at
vulcan.com
To: cctalk at
classiccmp.org
Date: Wed, 14 Jan 2009 08:09:40 -0800
Subject: RE: Dr. Dobbs to cease?
-----Original Message-----
From: cctalk-bounces at
classiccmp.org [mailto:cctalk-
bounces at
classiccmp.org] On Behalf Of jim s
Sent: Tuesday, January 13, 2009 12:29 PM
To: On-Topic and Off-Topic Posts
Subject: Re: Dr. Dobbs to cease?
Richard wrote:
Quoted Ian:
<snip>
I believe that there are two different issues here. Moderation of a
forum of which the the membership of is open to anyone is different than
the model where the writers and participants are chosen and there is an
editor / writer relationship in place.
It requires some business model or resource to support the latter, since
there is usually going to be a dedicated group if there is to be any
quality to it, in order for the enterprise to function.
Selling magazines used to do that. I do not believe that there is the
same resource to support these with online models. It remains to be
seen if the old publishing companies with magazines and an online
presence can survive, or if other ones will. Certainly the treatment of
the DDJ readership was not handled very well. I would think that there
would have been a cost effective model which would have allowed for all
online publishing and getting rid of the cost of the physical magazine
as a step rather than effectively erasing it the way they did.
Having a group like this with minimum moderation and one which is
heavily edited like the comp group mentioned is not going to produce the
same results.
In discussions I've had with librarians regarding printed vs. online
journals, I've been told that the costs of producing the physical
artifact are a small fraction of the overall cost. The cost of that
staff predominates. However, advertising is an important revenue flow.
Once upon a time, I started receiving a magazine to which I had not
subscribed. When I asked why, the publisher replied that they were
trying to boost their circulation numbers so they could increase their
advertising rates. They made more money by giving away their product!
(After a while, I realized why they had to give it away and asked them to
stop sending it to me, free or not.) -- Ian
_________________________________________________________________
Keep in touch and up to date with friends and family. Make the connection
now.
http://www.microsoft.com/windows/windowslive/
--
Member of the toughest, meanest, deadliest, most unrelenting -- and
ablest -- form of life in this section of space, a critter that can
be killed but can't be tamed. --Robert A. Heinlein, "The Puppet Masters"
-
Information is more dangerous than cannon to a society ruled by lies. --James
M Dakin