At 12:56 PM 6/1/2007, Bryan Pope wrote:
Note key word "marketing" and remember we are
talking about Commodore,
which can mean anti-marketing.. :-/
Yes, CBM's marketing was the first time I heard the old joke
about "If they bought out Kentucky Fried Chicken, they'd rename
the company Warm Dead Bird."
Gadzooks there was lots of "What if" wishing being done by
Amiga developers back in the day. As with many tech industries,
I think it stems most strongly from the base of lower-level techies who
in their gut fervently believe that if a product is somehow
technically superior, it should win in the marketplace.
The Amiga did pioneer so very many things, but in the end,
sheer numbers win, and as the Mac and PC market blew past it,
carrying the mutated developments with it. Lots of its "who needs it?"
soon became "must haves": color graphics, sound, multitasking, video,
networking, hypertext.
But I know I've said this before - in a post below, almost old enough
to make the ten-year-rule.
- John
Date: Thu, 25 Jun 1998 16:38:24 +0000
To: classiccmp at
u.washington.edu
From: John Foust <jfoust at threedee.com>
Subject: Re: Old computer books
At 07:25 AM 6/25/98 PDT, Max Eskin wrote:
Why not? The Soul of a New Machine, Insanely
Great, and Hackers seemed
to do just fine, to name a few. I don't mean an encyclopedia, but a
bunch of stories about the design of stuff (i.e. a chapter on how
Multics was made, a chapter on how the Apple arose, a chapter on where
the ENIAC came from,etc.).
Once upon a time when I was in the thick of it, I thought about writing
a book about the history of the Amiga, where even from the early days
it clear the machine had strengths beyond the more popular computers
of the time, and that it was swimming against the current.
The problem in my mind was that there was no guiding thread, no "hook",
no core story, no moral or lesson - just fumbling computer companies,
insane investors, inept marketroids, crazy genius types, etc. Is this
interesting enough, or just interesting to Amiga-heads? I knew other
people who thought about writing a book like this who had similar
concern about lack of focus, about how to make the story interesting
enough for someone who wasn't personally involved in some aspect of it.
One clarifying thought was inspired by the drunken ramblings of an
Amiga dealer during the last days at a NewTek party, who said "It's
like we were from five years in the future, and we had television,
and we were trying to explain it to people who'd only seen a radio.
Radio with pictures? Who wants that?"
There's another lesson to be told about the tendency of techies to
believe that technical excellence should always Win, but it rarely
does. Then again, maybe these sorts of Valley stories rarely have
a point. :-)
- John