I rarely side with "McGuire" on anything, but on this topic, I do. Perhaps another way to try to understand it is like this: when Hatfield bought the computer from Apple, his *intent* was likely merely to purchase the A1 and use it; his purchase was likely innocent; he likely had no idea that in the future, it would be worth 60x more. In other words, his 60x gain was a fluke... a bit of luck.. not something he *knew* about in the back of his mind when he bought the A1 from Apple. Now the next guy. Here's the key difference: he bought the A1 for $40k full well knowing he could turn around and sell it for at least $300k. His 12x gain was no fluke, no luck, but something he *did know* about when he bought the A1 from Hatfield. What McGuire is saying, is that a moral person neither ellicits gain through deception NOR that other perverse way of lying: not telling the whole truth. You can swindle a person either way, and that's what it seems buyer #2 did. - JS