30 Jun
2015
30 Jun
'15
4:13 p.m.
On 30/06/2015 20:21, Rich Alderson wrote:
Note that I use the terms (type)face and logo, not
"font". Until
Apple bastardized the term, a _font_ was a package of metal type in a
particular _typeface_, and was the unit by which type was ordered
from a foundry. A _logo_ was a special item, cast as a single unit
for printing, not a collection of individual pieces of type.
Someone in this thread mentioned having been in the graphics design
trade, and can certainly back me up on this, as well as on the fact
that advertising houses and departments generally designed their own
lettering for lithographic reproduction rather than using
commercially available typefaces
That probably wasn't me - at least, not in this recent thread - but I
can vouch for all of that having worked in the printing industry for
some time, when metal type was common and phototypesetting was less
common. And indeed, part of my early introduction to graphic art was
about some of the elements of typeface design, as it was assumed graphic
artists would need that.
Hey, now we can talk about their abuse of "kern", "kerning",
"leading",
and all the rest too ;-)
--
Pete
Pete Turnbull