When you shop ebay you soon realize that to find anything you need to use a search engine. Search engines use keywords. Finding the right keywords that will find what you are looking for is difficult. I spend a lot of time going through completed auctions to try and figure out what keywords people use to describe their stuff. The question then becomes "What do I list this as, that will trip the keywords that people search for?" You end up packing the limited space for the description with keywords that are only related to the item you are selling. This is an unfortunate consequence of the Internet revolution, not false advertising. The Internet revolution is about making contacts. We are making new modes of how to do this. I have some gold chips that would be attractive to collectors (8080s, memory, 8008, etc.) but I have yet to figure out what to call them when I list them on ebay. I am spending considerable time to try and figure out what keywords people search for. I suspect my listings will be a mishmash of related words when I get done. When I list these next year I expect to see lots of chuckles about the prices I hope I am getting. I find the comments about high prices for collectibles very interesting. Sure you can find stuff going for hundreds of dollars. However if you search completed sales you will find that a full range of prices exist. What brings in top dollar are working machines, with accessories, software, documentation and original boxes. If it is non-working, missing parts it often sells at a reasonable price, a fraction of what the high end machines sell for. Another reason I see is for a low selling price is a poor choices of keywords. If people can't find you...... I appreciate the mention of the ebay listings. It helps me with my research and often provides a few chuckles when I look at what people want for their stuff. We are at the beginning of a revolution, I don't think anyone knows where it will shake out.