I found an item based on a Commodore press release in Byte Magazine,
February 1978, Page 190. This establishes the first shipment as mid October
1977.
Commodore Ships First PET Computers
(Photo of Chuck Peddle)
The PET computer made its debut recently as the first 100 units were shipped
to waiting customers in mid October 1977. Here Commodore Systems Division
Director Chuck Peddle is pictured with the PETs undergoing final checkout.
Shipments were made about six weeks later than expected, according to
Peddle. The delay was due in part to time consuming quality control measures
and the material flow problem in starting up the production lines. "In this
business," Peddle argued, "six weeks is actually pretty good." Many of the
first units were delivered to customers who intend to develop software for
the PET. Commodore plans to create a publishing house for programs developed
by users as well as employees. The company plans to increase production of
the PET computers to several thousand per month by early 1978. The basic PET
with 4 K memory is priced at $595, while the 8 K memory version is $795,
from Commodore Business Machines Inc, 901 California
Av, Palo Alto CA 94304,
(415) 326-4000.
You can find a scan of the item here:
http://www.swtpc.com/mholley/BYTE/Feb1978/Byte_Feb_1978_pg190.jpg
Michael Holley