Origin of company names Apple & Atari - verify? - test-drb@ccmp.vtda.org

8 May 1997

...
   Anyhind in
today's list they had "'Why' behind the names"
 The reason for certain names of companies/items.

   Apple - desire to be before "Atari" in the phone book.  
<SNIP>
...
      apple and eating it.  (all this up until this
point is true)  Then 
     what I've heard is that Jobs wanted to name the company in memory of 
     Turing's apple, which would explain the bite out of the apple.

I like that one. Good explanation for the bite.

...

    Atari - to look like a Japanese company 

 Atari is in fact a Japanese word.  I forget what it means, but it's the 
 equivalent of "checkmate" in the game of Go.  Founder of Atari allegedly 
 really liked Japanese culture and Go.  

Pulled out the Japanese dictionary and the definition is close.
"a hit" or "on target".
For awhile I guess they were.

Marc

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Marc D. Williams
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