On 8/22/20 8:52 AM, Murray McCullough via cctalk wrote:
45 yrs. ago last month, mid-July, Dick Heiser started
a new industry,
the retail computer store. It opened in West L.A. under the name
Arrow Head Computer Company. aka, The Computer Store. This began the
direct marketing of microcomputers to hobbyists, later to the masses
of the middle class.
Slight correction: The name was Arrowhead (one word, not two) Computer
Company.
I remember this very well. I was living in Santa Monica at the time,
and drove down Pico Boulevard almost every day. Needless to say, I
immediately noticed the "Computer Store" sign and stopped in, soon
becoming one of the regular "hangers on".
Dick Heiser and his wife Lois were taking a big chance, but it
proved to be a good bet. Initially, their business consisted of
buying Altair 8800 kits and assembling them in the back of the
store. A lot of people were happy to pay extra to not have to
solder all those hundreds of connections.
Dick was a regular fixture at meetings of the Southern California
Computer Society (SCCS), often making deliveries and taking orders
there. In those days, SCCS monthly meetings were *the* place for
computer geeks to get together and exchange news and get help.
A few months later, two guys named Steve showed up at a meeting
with a kit they called the "Apple I", for the grand price of
$666.66. I wish I had had the foresight to buy one! Instead,
I wound up joining the SCCS group purchase of DEC LSI-11 systems.
I still have that system, with a case and power supply from a
TRW surplus sale. It isn't worth nearly as much as an original
Apple I, though! :-)
Alan "Hindsight is 20-20" Frisbie