One of the things that annoyed me greatly at the time was the brand name bigotry of the pundits. You'd hear it all the time on Computer Chronicles. The Atari ST offered a price performance ratio way beyond anything else available at the time and yet these "experts" just couldn't get over the name "Atari." They didn't even realize that the Atari ST had been designed by Commodore engineers while the Commodore Amiga had been designed by Atari engineers, including the great Jay Miner and that it shouldn't matter anyway what the brand label is on superior, low cost hardware.