From "The Illustrated Science and Invention
Encyclopedia":
Fluoresent discharge tube - ...the type most often used is a slender
glass tube filled with mercury vapor at low pressure, with argon added
to help starting...
At each end of the tube is a filament-type electrode coated with a
material that easily emits electrons when heated. When the current -
usually alternating current - is switched on, the filaments heat up
and emit electrons, each one acting as the anode or cathode depending
on the half-cycle of the current. A high voltage between the
electrodes is needed to start the argon discharge, and this is done
using a starter or a choke or ballast. The starter automatically
breaks the circuit when the filaments have heated up, causing the
choke, which is an induction coil, to produce a brief pulse of high
voltage electricity. This starts the argon discharge and, very
shortly, a mercury discharge. This is self sustaining, with a
continuous flow of electrons between the electrodes.
The radiation from the ionized vapour is strong in the ultraviolet.
This falls on a coating of fluorescent material on the inside of the
tube, which glows by absorbing the invisible and harmful ultraviolet
and re-radiating it as vivible light. The color of this light can be
chosen by suitably arranging the mix of fluorescent coating, the most
common shades being 'white' and 'warm white'.