24 Aug
2004
24 Aug
'04
10:29 p.m.
On Wed, 2004-08-25 at 00:11, Roger Merchberger wrote:
Global presence
Increasingly the name Cif is replacing regional names like Jif, providing a
platform from which Cif can become a truly global brand. Cif is now sold in
45 countries, with Asia the fastest-growing region and India its biggest
market.
Grr! I hate crap like that. I don't give a toss if it's a global brand
or not; if people are used to a local name then leave well alone!
What they presumably mean is "we're now able to make our product in some
3rd World sweatshop and ship it *anywhere*"
Same happened with Marathon and Opal Fruits :-(
As I understand it, "peanut butter" is
solely a North-American delicacy...
Well we get it over here, but it's bloody disgusting (or at least I
don't like the stuff :-)
cheers,
Jules