I don't think eBay considers the buyers to be
their customers.
Yeah, well that is the age old argument. As far as I am concerned he who ponies up the
cash is the customer. The sellers may be "customers" for eBay store front ends
or advertising but the main business/revenue model is the fee on sale of items and that is
paid by the buyers when all is said and done.
One of the reasons eBay will never be as big or successful as Amazon is because they keep
forgetting this basic fact IMHO.