14 Jan
2009
14 Jan
'09
8:50 a.m.
It's a fascinating discussion, especially with "everything" going this way.
Just exactly how well will the age-old advertising methods work online,
especially with everyone and their brother using things like ad-block?
I'm not sure where it will end up, I suspect it's an indication of a deeper
issue.
Off-topic but perhaps related is TV, look at what's happening with that, the
traditional TV is almost dead.
I'm not sure, but my feeling is that the new US plans to kill analog TV may completely
kill TV.
Why have TV when you can stream anything you want any time you want from the internet?
Where is the place for it, and advertising when you can download shows for free (or
"free") or close to it?
Microsoft (and others) plans of a TV set-top box for internet access continually fail, and
yet, in some ways,
that's exactly where we're going, the computer becomes the entertainment center.
a friend of mine has dumped TV (sat/cable, etc), they setup a NAS device and stream
everything from online to their systems,
and their TV's have rca/coax/digital connectors. with 2 1TB drives of media, and
various systems with NFS mounts for other media.
There's no advertising in there at all, no revenue stream, and no on-going cost for
him to operate (except electricity).
surprisingly perhaps, the reduction in electricity usage is exactly why he did it, he
turned off 3 systems in place of the one NAS, which uses 1/3rd
power of any of those systems alone.
Someone once predicted the death of "tv" in the early 21st century, it feels
like we're on the cusp at least.
however, my question is, isn't TV a major source of advertising income, sales, and
revenues?
if everything goes this way, what happens to the market then?
As i said, there's a deeper issue lurking below the surface.
From: IanK at vulcan.com
To: cctalk at classiccmp.org
Date: Wed, 14 Jan 2009 08:09:40 -0800
Subject: RE: Dr. Dobbs to cease?
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-----Original Message-----
From: cctalk-bounces at classiccmp.org [mailto:cctalk-
bounces at classiccmp.org] On Behalf Of jim s
Sent: Tuesday, January 13, 2009 12:29 PM
To: On-Topic and Off-Topic Posts
Subject: Re: Dr. Dobbs to cease?
Richard wrote:
Quoted Ian:
<snip>
I believe that there are two different issues here. Moderation of a
forum of which the the membership of is open to anyone is different than
the model where the writers and participants are chosen and there is an
editor / writer relationship in place.
It requires some business model or resource to support the latter, since
there is usually going to be a dedicated group if there is to be any
quality to it, in order for the enterprise to function.
Selling magazines used to do that. I do not believe that there is the
same resource to support these with online models. It remains to be
seen if the old publishing companies with magazines and an online
presence can survive, or if other ones will. Certainly the treatment of
the DDJ readership was not handled very well. I would think that there
would have been a cost effective model which would have allowed for all
online publishing and getting rid of the cost of the physical magazine
as a step rather than effectively erasing it the way they did.
Having a group like this with minimum moderation and one which is
heavily edited like the comp group mentioned is not going to produce the
same results.
In discussions I've had with librarians regarding printed vs. online journals,
I've been told that the costs of producing the physical artifact are a small fraction
of the overall cost. The cost of that staff predominates. However, advertising is an
important revenue flow. Once upon a time, I started receiving a magazine to which I had
not subscribed. When I asked why, the publisher replied that they were trying to boost
their circulation numbers so they could increase their advertising rates. They made more
money by giving away their product! (After a while, I realized why they had to give it
away and asked them to stop sending it to me, free or not.) -- Ian