Just a thought..
Here in Australia, we have formal protection that is available to Trade
Marks, through applying at the Trade Mark Office, and paying an
associated fee.
I have no idea whether the American equivalent exists, but I am dead
certain that unless you have a formal Trade Mark number, you have *no*
protection from somebody using your brand name.
Does the same thing exist in the UK?
I am also certain that there is no concept of a globally protected Trade
Mark system. You have to apply for protection in every country.
It was very interesting to see "Burger King" here operate as "Hungry
Jacks", because somebody already had the name...
Doug