13 May
2016
13 May
'16
6:06 p.m.
On Sat, 14 May 2016, Tor Arntsen wrote:
Beancounter (looking in sales brochure): "Purple?
We don't do that
kind of thing here. This other model will do, surely" (points to beige
version).
If you are only going to have one color, then beige is preferable,
followed by black, and quite a bit further back, white, and then blue.
People may not want beige. But, the intensity of their reactions are much
less extreme than the potential dislike for other colors.
If a store has every color in inventory, fine. But just imagine what
management wants to do when a customer says, "I came for Raspberry, but
all that they had some Loquat, so I didn't buy it."
Apple stores, with enormous inventory leverage could pull off an ADM3a in
a fruit salad of colors. But, how do you supply small stores that only
want a few in stock?
"Mediocrity is less dangerous than innovation."
You don't get in touble for buying IBM.
You don't get in trouble for buying beige.
--
Grumpy Ol' Fred cisin at xenosoft.com