I wonder how much tweaking would be involved on the
part of eBay's
logicians to convert it over to the more familiar "going, going,
gone!" type of format.
I would settle for eBay just staying up, then later on they can work on
refinements.
I and many others have given the issue a LOT of thought, and basically the
idea of a "live" finish is EXTREMELY popular among both buyers and sellers.
Implementing it is not a small or simple problem, especially within the
browser environment which expects the user to ask for updates.