Keywords are not false advertising

In a message dated 12/13/98 3:21:31 PM Pacific Standard Time, dastar(a)ncal.verio.com writes: I agree that the listing is deceptive, poor English also. I doubt any court would convict on the listings of the title box alone, they would rely on the description to decide deception. When I originally searched by category I got 50 pages to wade through. Like most others I switched to keyword searches. This makes keywords much more important than the actual description. Lets take my gold 8080 for example. (It is over 10 years old so it is on topic). While I would list it under CPUs my title would say something like "Beautiful Gold Intel 8080 Microprocessor, Rare! 'Gold' and 'Intel' for the search engines. 'Beautiful' to get you to look at the picture, a nice close-up larger than life size (with size disclaimer). The quality of the photo is very important. It would be plugged into anti-stat foam in a clear plastic box. I know some of the list would quibble over the term 'Rare'. I have no real idea of the rarity. However after working with a scrapper for years my guess is they 'are' rare. My intended market, obviously is the jewelry collector or someone interested in gold items, not a computer collector. Old gold electronics are very attractive. Whoever sold the emulator asked themselves who might buy this item and how do I connect with them. They obviously thought that people searching for S100, Imsais and Altairs would be interested. You don't have much room in the title box. In my example above I might not have room for 'microprocessor'. It is unfortunate that English gets left behind in the process. This also comes from the poor job that schools today are teaching English. The unfortunate part of this is that poor English is becoming more acceptable. The Internet and it's use of keywords only contributes to this. Paxton