Fred Cisin says:
But, instead, it looked as though they just replaced
the dollar sign
with pound sign, and ignored the exchange rate! So, you paid about
twice as much for the machines. I have heard prices of PET: 600
pounds (V $600), Apple: 1200 pounds (V$1200), and TRS80: 500 pounds
(V $400 to $600)
Longstanding tradition in the British computers market.
"*New Scientist* stated in 1977 that 'the price of an American kit in dollars
rapidly translates into the same figure in pounds sterling by the time it has reached the
shores of Britain'."
?<https://en.wikipedia.org/wiki/Home_computer#Notable_home_computers>
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