Deliberate mis-spellings are very common to distinguish registered trademarks.
Compaq(r) is a solid trademark where Compact Computer would not pass muster with the USTPO
as being
discriptive.
The common pain pill Aleve got its name when it's origional relief based name was
rejected as being
generic.
Aleve was not a real word in use and was easily registered even though phoneticly very
close.
Deliberate mis-spellings are often used to try to get around trademark restrictions, only
to fail the likeliness
of confusion test and end up dealing with angry lawyers.
later...
The other Bob