7 May
2004
7 May
'04
5:22 p.m.
Regarding the death of TechTV...
This seems a good moment to mention one of those horrible little ideas
most people don't like contemplating, especially when it's phrased this
way:
In television, the viewers are not the customers.
The _advertisers_ are the customers.
The viewers are... the product. :/
-O.-
(Soylent Green _is_ people. <g>)
I'm sure
if people wrote in en masse to suggest that G4/TechTV
keep it's core tech-specific programming then that would make an impact.
This
may sound a bit cynical but, well, don't be so sure... My experience of
these companies is that they ignore basically everything that their customers
say, unless it makes significant financial sense to listen. If they were
going to lose, say, 10,000 out of 1million viewers, they'd ignore every one
of the 10,000. If they were going to lose 750,000 out of 1mil, they *might*
listen. Which brings us neatly back to the "couch potato" mentality -
"It's
on so I'll watch it, and I won't complain about the extortionate prices".