It was thus said that the Great Jack Peacock once stated:
But consider, what kind of response rate do spammers get? Now junk
snail mailers have to actually pay per piece, although at a reduced
rate. They have to make the junk mail attractive to readers so they can
get a high enough response rate to justify the mailing. Maybe we need
the same mechanism for mass commercial postings. In other words, the
ISP specifies in the terms of service that mass commercial mailings (aka
spam) are charged at the same mailing rates as the local post office,
something around 20 cents per item. Now you have a legal means to get
back if the ISP catches a spammer, because they are liable for the
contracted costs.
Having been involved with a spamming incident with a former client of ours
(note former - this incident was the final cause of our breaking
relationships, but anyway ... ) I was dismayed at the actual positive
responce to the spam the client sent out - nearly 40% was positive! Of
course, the other 60% made it clear it wasn't appriciated.
Snail junk mailers are estatic when they receive a 3% response rate and
usually only expect a 1 or 2% rate. UCE (Unsolicited Commercial Email) is
so dirt cheap that even a .1% or .01% may generate enough economic incentive
to continue (sadly enough).
Then again, having done some work on a list of email addresses [1] it
didn't terribly surprise me that nearly half were unusable after applying
certain criteria to the addresses [2], so it may be that the only people who
are really making money at UCE are those selling email addresses ("500
million email addresses for only $19.95! While supplies last!"), selling
spam software ("Send out 500 million messages in 1 hour using a 14.4
connection! Only $59.95! While supplies last!") or doing the actual bulk
remailing ("We'll send out 500 million copies of your message to the world
for only $9.95! Hurry, while our connections last!").
Sorry, but I can't relate this to the charter of the list, but maybe this
is critical enough to to let slip.
-spc (Who has an account just for spam mail ... )
[1] One of our web sites has a form that collects email address for
people that come to the site. And people do leave their real
email address. The ones that know better don't leave a valid
email address.
[2] Basically, does it match
[A-Za-z0-9_]+(a)[a-zA-Z][A-Za-z0-9_-]+\.['com'|'net'|'edu'9;net'|'edu'...] ?
There are ways to make the selection even better, but I'll refrain
from going further here.