14 Sep
1998
14 Sep
'98
2:39 a.m.
At 09:43 PM 9/13/98 -0700, youthful photogenic Sam Ismail wrote:
The lesson of this story is, you can have the best, most amazing product
in the world, but "build it and they will come" does not apply. You've
got to advertise. Apple was obviously more masterful at this.]
In my experience, when engineers and programmers say "best" they mean
technically pure, interesting, vibrant, and often cost-effective.
They always seem baffled by the marketplace when it decides that
"best" means something else and doesn't buy the coolest technology
as frequently as something seemingly second-best, and it only gets
worse when others begin to espouse the notion that "most popular"
equals "best" as well.
- John