17 Sep
1998
17 Sep
'98
1:35 p.m.
On Thu, 17 Sep 1998, Dominique Cormann wrote:
You brought up the perfect example of how it
*isn't* just marketing.
The imac did well because of:
* Good marketing of the product and...
* Realizing that non-geek ppl want an attractive computer that is as
simple to use as any other electric appliance in the house (it should
packaged similar to other attractive household appliances).
Do you think the socially retarded engineers at Apple designed the case?
Hardly. I can guarantee you it was someone more affiliated with the
marketing department.
* People wanted a cheaper mac
Engineers didn't decide this. If engineers had their way your computer
you'd be able to stick your dirty dishes inside your computer and have it
wash them while you surf the web. Engineers aren't mindful of cost (and
therefore price). However, marketers are.
As for the next three of your points, it is speculation (and opinion) on
your part.
* They have attractive educational discounts and
bundles. (The
university I go too cannot stock enough of these things, to meet student
demand).
Marketing.
* This computer is far easier to network up in large
groups. (Another
plus for schools).
I would guess marketing had a hand in defining this.
Anyway, I'm sure a lot of people are getting pissed by now of this
pointless argument. I'll move it offline.
Sam Alternate e-mail: dastar(a)siconic.com
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