10 Aug
2011
10 Aug
'11
2:42 p.m.
That is exactly my recollection as well.? Why was it
purple?? I could see
UPS wanting BROWN, but I don't recall Fedex obsessing over
purple.
Purple is a major thing at FedEx. The Fed in all of
the different FedEx logos is purple*. Years ago their
planes were mostly purple. When I worked there, they
had an initiative that encouraged going the extra mile
called the Purple Promise.
* The colors of the Ex indicate the operating company.
The original orange is still used for express, green
is for ground (and home delivery), light blue is
for custom critical, red is for freight, silver/grey
is for services which contains the technology and
marketing that support the other operations. I forget
the name of the operating company that is represented
by yellow, but I do think I remember correctly that
they focus on international logistics, particularly
customs.
BLS