The reason this guy became popular is because he can
actually craft a good
song*. It is not something that everyone can do, even if they actually
spend the hours to crank out a tune. Many kids try, but almost all quit
after they find out that the tracks they just laid all sound like a bunch of
Casio presets.
I ran a small recording stufio for about a decade, and while a lot of poor
quality musicans are out there, plenty have suffiecient talent to make good
music. Universally where I saw bands go toes up was in trying to fit
themselves into something acceptable to record labels. Finding an audience
is what its all about, other than the obvious true goal of all musicans
(making friends within the opposite sex).