On Sun, 11 Oct 1998, Sam Ismail wrote:
Please explain to me how IBM could have become such a
power as they were
if they hadn't marketed their products in the sense that I've described?
They would have been just another also ran. The reason people waited for
the IBM PC to buy their first computer was because they knew IBM would
throw their support operation behind the product. IBM had achieved this
level of credibility through their marketing from the 50s, 60s and 70s.
I'm glad that this brings the thread slightly on-topic, but I'm amazed at
how much you attribute to marketing. If I were a simple marketing droid,
I would be very flattered that you attribute:
* 40 years of corporate stability to marketing
* extensive manufacturing capability to marketing
* cash reserves to sustain development to marketing
* vast R+D resources to marketing
* world-class documentation to marketing
* world-wide customer support to marketing
* a simply immense infrastructure ... to marketing!
Marketing: feh!
-- Doug