11 Oct
1998
11 Oct
'98
5:40 p.m.
It seems to me that most of the disagreements here about marketing can't
be settled until we agree as to what constitutes marketing.
Sam's position seems to be that marketing is defined as anything that
induces customers to buy products.
By this definition, products that are well-marketed are successful, and
products that are poorly marketed fail. As a corollary, products that are
successful were well-marketed, and products that fail were poorly marketed.
This is not a particularly useful definition.