30 Dec
2009
30 Dec
'09
1:07 a.m.
----- Original Message -----
From: "Evan Koblentz" <evan at snarc.net>
Cc: "General Discussion: On-Topic and Off-Topic Posts"
<cctalk at classiccmp.org>
Sent: Tuesday, December 29, 2009 7:37 PM
Subject: Re: Coleco Adam name?
The introductory ADAM press release and brochure show it all uppercase, but
make no reference to the Apple story. Nor does it indicate that ADAM is an
acronym. You might check the local papers of the time (would be the Hartford
Courant) and the trade press for proof of the Apple angle.
How is it written on the machine's nameplate?
AFAIC, that's the correct
way it should be written.
< OT: rant > If it's officially written in all caps, then I * might *
mention on the first reference that the vendor did so, but only if I can
think of some reason why my readers needs to know. In all subsequent
references I'd write it "correctly". I simply refuse to be a party to any
company's marketing. As far as I'm concerned, "marketing" is just a
business word for "lie." The reason companies put names in all caps even
when they're not acronyms is so the names STAND OUT on shelves and in the
press. That goes against my job, which is to tell the truth or as close
as I can get to it. < / OT: rant >