I don't see why.  I've seen early 1970s guitar
amplifiers that use a
 large EL strip for the control panel backlight.  It's not a huge stretch
 to imagine that NASA would make a display for a spaceship computer out
 of them a few years previously. 
At least one Philips valved radio (1960's, I think) used an EL panel as
the base for the tuning dial (rather than the more conventional filament
lamps to illuminate said dial). And I seem to remember reading about EL
panels in photogrpahic books of the late 1950s (they were proposed as a
darkroom safelight).
Of course all these applications ued plain panels, not divided up into
segments.
-tony