Their customer is the relatively uneducated consumer who walks in and
says: "I need a cable to go from this thingy to that thingy."
Wal-mart's useless for that kind of help; the salespeople at RS will
find you the correct overpriced cable and send you out the door with
another $50-100 in accessories and gadgets.
I bet 2/3 of their sales $$ volume comes from unplanned or impulse
purchases.
Chuck Guzis wrote:
On 4 Nov 2006 at 14:40, jwhitton wrote:
I agree.., I'm appalled that RS has
abandoned the hobbyist. It seems to
be the trend..., retailers so driven by profit numbers and markets that they
abandon those who put them in business in the first place.
What I don't understand is what keeps RS in business. It can't be
mobile phones or Dish TV. Certainly not batteries (I think I still
have an RS battery club card). A lot of what they sell in the way of
cable, etc. can be puchased at Wal Mart and Home Depot.
Cheers,
Chuck