[W]hen anyone in the industry refers to users, they
are not referring
to experts, software engineers, people with computer science degrees,
people who collect old weird hardware, etc.
That runs counter to my own experience, which is that a user refers to
one who uses the thing (software, webpage, keyboard, whatever) as its
intended consumers would - whether or not the (putative) user is
capable of dealing with the thing on other levels. Indeed, the phrase
"expert user" is used, while by your definition that would be an
oxymoron.
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