10 May
2012
10 May
'12
9:47 a.m.
On 10 May 2012 at 12:10, David Riley wrote:
Monster has long made a living off the fact that the
number of suckers
in the world increases monotonically. HDMI has been a great boon for
them, actually, because now that HD is an "in" thing, more of the
clue-deprived have become obsessed with "maximizing performance" of
their all-digital signal chain. It just doesn't make sense to a great
number of people that a more expensive cable won't be somehow better.
That builds to a point where people simply go out an buy Monster
without evaluating it. I can't even begin to count the number of
times I've heard someone say that they use Monster speaker cables.
When I ask them if they'd considered 16 AWG zip cord instead, they
think I'm kidding.
The last time I ran into solid-silver wire being used on something
was, oddly enough, the connection between a reset switch and a
motherboard. I figure that someone just grabbed whatever they had on
hand.
Maybe I'm missing out on an important marketing opportunity...
--Chuck