14 Sep
1999
14 Sep
'99
10:16 a.m.
> I think it is human sympathy for an underdog.
I'm told the reason people
>AT FIRST bought the VW Beetle was because it was so homely. (Don't shoot, I
>had one in 1956.)
If that is it, then it would be an interesting ploy
for a marketing
department. Although, I took such a course at the local community college
once and we discussed the COORS beer underdog marketing campaign of the
early and mid 70's. Seems they successfully exploited the underdog thing
some felt.
Yes, everybody laughed at the Beetle, and bought one.
I assume it is not only laughting about underdogs, but maybe
about the laughter at all - for example, right now Mercedes
is about to place a second successful car where everybody
told them beforehand that this isn't possible. First they
hit with the A-Class (Well, against the VW Golf it's still
a 1 on 10 ratio), and now the Smart takes of - a car, where
_everybody_ was just laughting, but looking at some 'up to
date' locations, this small bug (*g*) is taking off...
A car like the Beetle - you just can love or hate it, but
no opinion inbetween
Lets see
Hans
BTW: I'll love the Smart - just like a Motorbike with a roof :)
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Ich denke, also bin ich, also gut
HRK