Only foolish companies send out products without
keeping
a close eye on what is failing in production and in field returns, today.
These foolish companies are easy targets for upstarts to take over their
markets.
Of the companies that I have worked for, or been exposed to, all had
some sort of feedback loop. Failures were examined and/or logged, the
flaws found, and steps taken to correct the flaws. The feedback loops
always included the bean counters to some extent, often built in the
the budget.
The places were I have not seen adequate feedback loops for failure
analysis are with inexperienced small startups.
When failures are examined, flaws in design or production are often
found, but there are plenty of examples of oddball failures that do
not give anyone a clue. Often there just is nothing close to a decent
sample size to work with, in order to get some sort of conclusion. In
these cases - and there are a lot of these cases - blind swapping is
the best you can do. For the most part, it works. And as the failures
are logged, the sample size grows to something meaningful.
--
Will