17 Aug
2001
17 Aug
'01
2:36 p.m.
At 07:15 AM 8/16/2001 -0400, you wrote:
I've always believed that consumers should research
the products they
purchase, and that a good product will sell itself. Marketing merely
raises the ultimate costs of a product, so perhaps you'll understand
why I don't have a very high opinion of it. Or of a generation or
programmers who rose to serve marketing's needs.
While marketing costs
money that must be recovered in sales, if a
product has a high volume in can be sold at a smaller margin and therefore
cost less than it otherwise would. Therefore good (<-) marketing can lower
the price of a product even though it adds to the cost.
GZ