1 Aug
2001
1 Aug
'01
6:59 a.m.
Maybe what we need to do is to write up a press release, you know the fact
and spin document most "real" newspaper stories are cut and pasted from?
Maybe even a press kit with not only several segments of text, but
supporting pictures etc.
Nobody else on the planet relies on the talent of reporters to get either
the facts correct, or to put the spin on them that we want. Clearly it
isn't enough to "tell" reporters, since they rarely take verbatim notes and
those holes get filled in later with crap.
Once we have some kind of master document, it should be easy enough to put
together shorter topical bits, things we can paste together quickly to
support smaller events.