17 Sep
1998
17 Sep
'98
5:59 a.m.
On Wed, 16 Sep 1998 22:58:19 -0700 (PDT)
Sam Ismail <dastar(a)ncal.verio.com> wrote:
Anyway, I cede your point. There is more to it than
just "marketing".
But marketing is a huge factor. Do you think people would be clamoring
for the iMac if Apple wasn't advertising it as well as they are?
Otherwise it'd be just another damned Mac.
You brought up the perfect example of how it *isn't* just marketing.
The imac did well because of:
* Good marketing of the product and...
* Realizing that non-geek ppl want an attractive computer that is as
simple to use as any other electric appliance in the house (it should
packaged similar to other attractive household appliances).
* People wanted a cheaper mac
* People wanted a non intel/MS based machine (some people feel very
politcally motivated to boycot MS).
* People wanted a fast but yet still cheap machine that was easier to
use then a wintel box. (Simpler OS and very simple hookups, it only has
USB and ethernet)
* Some people prefer a simple all-in-one design (not me, but some ppl).
* They have attractive educational discounts and bundles. (The
university I go too cannot stock enough of these things, to meet student
demand).
* This computer is far easier to network up in large groups. (Another
plus for schools).
* The mac platform is argueably a better platform for certain apps.
--
============================================================---------
Dominique Cormann Email:kozmik@wave.home.com
Posted with Becky 1.24 --> http://www.rimarts.co.jp/becky.htm