The picture referenced is for an aftermarket version of DOS. The retail
versions came in fancy white boxes with hologram logos. I can probably
take a picture of one in my warehouse, if you need it.
Cindy
On 10/5/20 3:04 PM, Ali via cctalk wrote:
   We need to
differentiate between Retail Sales BY MICROSOFT, V
 manufacture
 and WHOLESALE sales by Microsoft to OEMs for them to retail.  With a
 WIDE
 variety of different packagings, ranging from personalized to the OEM
 (Compaq, Zenith, Morrow, etc.), very generic, and even packaging that
 would not be out of place for a Microsoft retail sale. 
 Fred,
 That is an interesting issue that you bring up. This is a picture of the
 "retail box" I am speaking about:
 
https://diskettes.pcjs.org/pcx86/sys/dos/microsoft/3.20/MSDOS320-BOX.jpg
 While I admit it could have been an OEM release the box art and packaging
 would make it seem a bit over the top. I have to double check if it also
 includes the easel acrylic box like earlier MS products or not.
  But, if you have reason to believe that your
copies came directly from
 Microsoft, not through an OEM, OR came through a retail store that had
 no affiliation with an OEM, then I need to revise my perception of when
 Microsoft started to retail DOS.  Has anybody ever seen a retail price
 list or RETAIL SALES (V product) ad?  (write/call to purchase)
 YES, I can be TOTALLY WRONG.   I felt the elephant's tail and smelled
 the
 region, but did not have the big picture. 
 Unfortunately, even my NOS items are
second hand, for the most part, so
 providence is something I cannot guarantee. I have seen other packaging from
 OEMs for the same dos (e.g. TI) and it is definitely much more generic then
 this. It is just a pair of red binders with slip cases.
 -Ali