30 Dec
2009
30 Dec
'09
4:54 a.m.
On 12/29/2009 10:21 PM, Fred Cisin wrote:
On Tue, 29 Dec 2009, Evan Koblentz wrote:
I was somewhat taken aback by the rant as well. In the articles, it's
iPod, and Group1's address formatting application Code1 (now owned by
Pitney Bowes
(http://www.pbinsight.com/products/mail-postal-compliance/mail-efficiency/co…)
is "correctly" referenced as CODE-1 Plus. Using Code-1 Plus would be an
error, in my opinion.
Sorry for the off-topic example, but CODE-1 has been around for a LONG
time, so I would actually think it qualifies.
Jim
< OT: rant> If it's officially
written in all caps, then I * might *
mention on the first reference that the vendor did so, but only if I can
think of some reason why my readers needs to know. In all subsequent
references I'd write it "correctly". I simply refuse to be a party to
any company's marketing. As far as I'm concerned, "marketing" is just
a
business word for "lie." The reason companies put names in all caps
even when they're not acronyms is so the names STAND OUT on shelves and
in the press. That goes against my job, which is to tell the truth or
as close as I can get to it.< / OT: rant>
Just curious: how do YOU spell and punctuate the names of each of the
Apple 6502 based computers?
How do you feel about the people who ARE parties to Apple's marketing?
How do you spell and capitalize the name of the computer that Jobs
marketed after Apple?
How do you capitalize the Apple music player, and the giant evil auction
site?