So why the special exotic disk hardware for the Lisa
and Mac?
Because Apple! Duh!
At least they belatedly realized how mind-bogglingly stupid it had been to
make their own floppy drives, and switched to Sony.
But by the time Lisa came around, said controllers
were commodity items
In 1983 it was still a lot less expensive for them to build a Woz
controller than to buy a 1793 or 765/8272. The entire Woz controller cost
less than just the support components needed for a 1793 or 765/8272. It
became even more cost-effective when they started using the IWM ASIC in
1984.