30 Dec
2009
30 Dec
'09
12:46 a.m.
So why don't you do your own research if you feel so strongly about it? ;) I suggest
the periodical references of your local library to get you started.
On Dec 29, 2009, at 6:37 PM, Evan Koblentz wrote:
How is it written on the machine's nameplate?
AFAIC, that's the correct way it should be written.
< OT: rant > If it's officially written in all caps, then I * might * mention
on the first reference that the vendor did so, but only if I can think of some reason why
my readers needs to know. In all subsequent references I'd write it
"correctly". I simply refuse to be a party to any company's marketing. As
far as I'm concerned, "marketing" is just a business word for
"lie." The reason companies put names in all caps even when they're not
acronyms is so the names STAND OUT on shelves and in the press. That goes against my job,
which is to tell the truth or as close as I can get to it. < / OT: rant >