6 May
2002
6 May
'02
5:40 p.m.
You'd think a few of 'em e.g. HP would have the dough, particularly when many
products have single-user license fees on the order of 250K-bucks. Some site
licenses run 20x that.
----- Original Message -----
From: "Chris" <mythtech(a)mac.com
To: "Classic Computers" <classiccmp(a)classiccmp.org Sent: Monday, May 06, 2002 10:32 PM
Subject: Re: APPLEVISION Monitor
Convincing buyers that they want your product is just what salesmen get paid
to do. It's their job, whether they're selling cars or crack.
Is there some
reason why people aren't flocking to this
the way they did to the original Windows?
Because no one in the unix community has had the deep pockets to do the
advertising blitz that MS did to cause people to want Windows.
MS has NEVER sold a "superior" product... they have just done a great job
of making people think it is better (usually thru lies, half truths, or
errors of omission), and convincing the purchasers that MS products are
what they want.
Oh, and lets not discount their monopoly practices that have helped
insure people use their products, and artificially inflate the counts of
do you
mean ensure?
people that want to use it.
Just how does that work?
Again, praying on the fact that most people are too ignorant, or don't
do you
mean preying?
care enough, to search for a better alternative. If
someone can
accomplish the task they want to do, and they can do it with some degree
of ease and expediency, they are not apt to change the status quo. They
are unlikely to investigate the fact that there may be better, faster,
more capable ways of doing their tasks... Microsoft knows this, so they
make sure their products are just good enough to make it past the initial
break in time period (or in some cases, make sure it is sufficiently
difficult to install or use the competition), and then they know most
people will continue to use the product because "that's what they are
used to".
That's what any vendor would do when they have a firmly entrenched position in
the market.
All of this has NOTHING to do with how good the product is, and
everything to do with the psychology of marketing. And I don't think
there is anyone that can argue the fact that MS has the best damn
marketing department anywhere.
I'm not sure it's the best. Ford and GM have pretty good ones too.