29 Dec
2004
29 Dec
'04
12:18 p.m.
Bah! The group that you refer to is not worth EU$24
million, plain and
simple.
Some of the kids that grew up playing with C64s make 24 million Euro a
year. It is not just the retro crowd, but the whole generation.
It is the name. Some names come back with incredible power (Packard-Bell
anyone?). 24 mE might actually be cheap.
The Commodore brand name is meaningless in the
greater
marketplace at this point. Sure you've got a few thousand diehards that
might buy a Commodore MP3 player as a novelty, but what does that net you?
Get into the mind of a marketting boob. Imagine coming out with a line of
MP3 players or game machines, or whatever. Everytime you show a commercial
or ad with the "new" Commodore, countless people, geeks or otherwise, will
think of the happy memories of spending a couple of hours a day after high
school playing games on you C64 (that's what I did, anyway). No pressures,
mom isn't home, screw German homework, a stack of cookies, maybe a little
Green Guy, and Racing Construction Set. Good memories leave a good
impression, and the ad works.
Now get out.
It is when it's used to purchase dust.
How much does it cost to make a series of television commercials? They are
just a different marketing tool.
William Donzelli
aw288(a)osfn.org