On Thu, 27 Jul 2006, Jules Richardson wrote:
  [1] Anyone know who it was, anyway? I first saw it in
the hard disk industry
 somewhere around 1997 or so, purely as a marketing tool to make one
 manufacturer's drives look bigger than their competitors. 
Late 1970's, early 1980's.  Or BEFORE.
There were a few marketing types bragging that their microcomputers had
65.536K of memory (v the competition at only 64K?)