16 May
2012
16 May
'12
5:35 p.m.
On May 16, 2012, at 4:48 PM, Chuck Guzis wrote:
On 16 May 2012 at 12:12, Fred Cisin wrote:
Actually, yes, in a technical sense. However, that's certainly
not how the company which administers the Realtor(tm) trademark
actually markets their Realtors(tm).
I think it's very much how we "should be" referring to "Xerox
copies" and "Kleenex tissue" and "Styrofoam expanded
polystyrene",
but no one really does, which contributes to the dilution of
the trademark. For example, you would still call it a
"Remington shaver", though in some part that's so people don't
think you're shaving with a shotgun.
- Dave
So what is the correct generic term for a
MEGA-Ohm meter? Should
"megger" have been permitted trademark registration?
If the "you can't use a trademark as a noun" rule is really valid,
how about "Realtor(tm)". Should my friend's business card say
"Realtor(tm) Real Estate Agent"?