I've
heard a rumour that early 723 data sheets only show it as a
 linear
 regulator, the designers didn't realise it could be used as a
 switcher.
 After it started getting used in the latter configuration, example
 circuits were added to the data sheet. Does anyone have an early
 723 data
 sheet which doesn't show a swtiching regulator circuit? 
    I have some pretty old NS databooks; I will check. 
 
 I just checked what I have.  My 1977 Voltage Regulator
 Handbook doesn't list it at all.
 My 1980 Linear Databook
 includes a couple of switchers among the typical applications.
 That would suggest such a data sheet would have to be
 around 1978 or 79.